50 Strong was founded by Ashley Thompson, it's a company that manufactures water bottles and other plastic items in the United States. In addition, not only do they manufacture in the US, but they can do it cheaper than overseas. 50 Strong's value proposition is that they can manufacture and sell their products cheaper and with better quality than products brought in from overseas. The main point that applies to marketing is that they showed how they could provide the same product at less expensive cost but they manufacture in the US providing jobs and stability in the US economy. I did not really find anything that shouted: "New" or "Innovative" about their marketing strategy. However, it seems a logical way to go about marketing their products. What I learned from this article was that sometimes the simple way is the best way. Source: https://www.forbes.com/sites/amyfeldman/2017/07/26/50-strongs-ashley-thompson-built-a-business-making-plastic-w