Skip to main content

Posts

Showing posts from March, 2018

Asus Case Study

Asus was founded in 1989 by T. H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao in Taipei, Taiwan. As stated on the SuccessStory website “The company got its name from the last four letters of the word “Pegasus”, who was a winged horse from Greek mythology. ASUS signifies the creative spirit, strength, and purity exemplified by this mythical creature. It likens its tendency of growing with each new innovative product it brings into the market, to the soaring of the horse to new heights with its superior powers.” In 2009, the company had manufacturing facilities in the cities of Taipei, Luzhu, Nangan, and Guishan, in Taiwan; Suzhou and Chongqing in Mainland China; Ciudad Juarez in Mexico; and Ostrava in the Czech Republic. By 2014, Asus was the 5th largest PC vendor in terms of unit sales. Dealing in products like laptops, netbooks, desktops, mobile phones, networking equipment, projectors, motherboard, graphics cards, optical storage devices, computer peripherals, workstations, ta