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Week 2 - Marketing In the News: Facebook

Facebook has decided to change the algorithm in which Facebook operates!! In doing this the company hopes to "promote more personal content rather than news." 
As stated in the article on the Forbes website "Social [media] is a place where fake news can get the most shares and engagement, especially on Facebook. In an effort to curb this, Zuckerberg is willing to risk short-term user engagement on his platform for more interactions with friends and family."

 The marketing issue here is that Facebook may just lose a majority of its industry ascompanies and business stop paying for ads that won't get to the masses as they did before. Hoever, Mark Zuckerberg, the founder of Facebook is okay with that, staring that, that was what Facebook was all about to begin with and has been scued with all of the fake news and ads.
Facebook's value proposition is - a social community that connects you closer that never to friends and family even if they are half-way across the world.

 What I learned: 
Your marketing strageties really evolves around what you want your company / business to be like and not what that world wants it to be.

 https://www.forbes.com/sites/keenanbeasley/2018/01/15/how-facebooks-latest-changes-impact-influencers-businesses-the-future-of-social-media-marketing/
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