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Week 2 - Social Listening: Fitbit

Fitbit has become on of the largest health trackers in the Unites States. Heck! Even I have one! 
Fitbit's value proposition is to provide a simple, easy, motivational, and fun product that people will enjoy using, while at the same time providing accurate information.
However, acording the Fitbit's FaceBook page many customers are having issues with getting acurrate in formation. For example one customer states: 
                            "Just got my fitbit Charge 2, and its weird. It recorded a 1500 steps while I was sleeping, which doesn't make sence. It won't record any steps while I'm walking."
Another customer says:
                             "My Fit bit Charge 2 has jumped two hours ahead, cannot change it in the app, and my friends had done the same, any sugeestions?"
Now, for this issues there were realy no more in depth details with this comment, however, something I did think about was traveling. Maybe they had traveld somewhere and there fFitbit's adjusted to the time zone they were in.
And Lastly another comment states:
                              " After my 4th replacement surge in less than 2 years due to the bubbling in the strap I'm at my wits end with this pruduct. Fitbits are not built to last I would strongly recomend that people look at other manufacturers!!"

 This would be were the are of "Listening" will either raise the company or make it crumble to the ground. In the companies deffence, to every negative comment and or problem customers post on their page they have responded to the customer to try to solve the problem. The company if trying to make their product better by listening to their customers.
If I were the brand manager, I would honestly do what the company is doing now! Responding to the customers both good and bad, and in the case of the bad, contact them and do everything I can to help and/or make the customer happy.

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